Lung cancer screening in Canada, 2026
Lung cancer screening promotional strategies
All six jurisdictions that offer lung cancer screening have specific promotional strategies for recruitment to lung cancer screening. As other jurisdictions launch screening programs, additional promotional strategies may be used.
Lung cancer screening promotional strategies
| P/T | Mass media | Social media | Physician recruitment | Public facing resources | Community events | Word of mouth |
|---|---|---|---|---|---|---|
| YT | ||||||
| NT | ||||||
| NU | ||||||
| BC | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AB | ✓ | ✓ | ✓ | ✓ | ✓ | |
| SK* | ✓ | ✓ | ||||
| MB | – | – | – | – | – | – |
| ON* | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| QC | ✓ | ✓ | ✓ | ✓ | ✓ | |
| NB* | – | – | – | – | – | – |
| NS | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| PE* | – | – | – | – | – | – |
| NL | – | – | – | – | – | – |
Data are current as of October 2023, except for Ontario which is current as of March 2024. Data for Nunavut and Yukon presented in this table is from data collected for the 2021-22 E-Scan. For the most up-to-date information, please reference each jurisdiction’s program website.
*Footnotes:
SK: Communication and engagement strategies are under development to gain broader awareness, consultation, and collaboration from stakeholders (including clinicians and communities)
ON: Promotional strategies are Regional Cancer Program dependent where sites exist
NB: Plan to leverage NBCN’s existing Cancer Screening Communication and Awareness Strategy used for provincial colon, cervical, and breast screening programs
PE: Communications and engagement plan to be developed 2023–2024