Alcohol sponsorship: Provincial and territorial restrictions or bans

Learn how provincial and territorial governments can restrict alcohol sponsorship

Inside this alcohol policy pack

Alcohol sponsorship

Restrict or ban alcohol advertising and promotions1,2,3

Enforce and expand regulation of alcohol sponsorship2

Degree of adoption in Canada

Current actions in Canada
Adoption of evidence-informed policy action related to enforcing and expanding regulation of alcohol sponsorship is low. Nearly all provinces and territories permit various forms of sponsorship by alcohol manufacturers, including but not limited to, social and sporting events, contests, scholarships and bursaries, with some restrictions. For example, Northwest Territories does not permit sponsorship of events primarily attended by minors or those that have a sponsorship value greater than $1,500.

1- World Health Organization (2013). Global Action Plan for the Prevention and Control of Non-Communicable Diseases. Retrieved from:
2- Cancer Care Ontario (2016). Prevention System Quality Index. Retrieved from:
3- Public Health Ontario/Cancer Care Ontario (2012). Taking Action to Prevent Chronic Disease. Retrieved from: